Large Sample Pack

Role: Designer & Art Director

The challenge
Redesign the large sample pack to make it more effective in helping customers to understand our full offering and to pick the right paper and products for their brands as well as inspiring them to try new products on offer.

The solution
The large sample pack is a resource that showcases our full product range. We needed to create an intelligent system that would allow customers to compare paper type, print quality and also inspire them. We created a 3 fold format that highlighted each of these areas whilst also connecting them. Research also showed customers also wanted a quicker way to compare so we added a cheat sheet that shows the outlines of all the sizes in one place as well as the key information on size, weight & products. For the inspiration section we created a showcase of playful made-up brands to highlight other available products. Visually we kept the design simple and used careful labelling to guide customers successfully through the pack.