Luxe re-launch

Role: Designer & Art Director

The challenge
Relaunch our Luxe range to coincide with a rise in pricing. Enhance the premium nature of the product by shooting new photography across the full Luxe journey on moo.com plus some extra accompanying marketing materials.

The solution
Luxe is one of our most luxurious ranges (hence the name). The paper is Mohawk Superfine and has a beautiful texture so when we were re-launching this product it was important for us to hero the paper quality. The approach we took was to use macro photography and dramatic lighting to really capture the texture. The other key feature is the choice of 8 different seam colours, so we created a beautiful close up paper rainbow. We also developed our lifestyle photography to showcase the product in use. By working with Ecommerce and UI we were able to improve the individual page designs as well as the full customer journey for the product, allowing us to introduce new modules to tell the story better and create a more premium experience.