Water Bottle Launch

Role: Designer & Art Director

The challenge
Successfully launch our first branded merch product making sure it reflected the premium reputation we had built across our print products. This would be a global launch across all marketing touchpoints.

The solution
The Water Bottle has been carefully designed by the Product Design team, from the non slip base, handy swing handle, powder coated texture to the subtly branded rivet. It is a premium product and the visuals needed to reflect this. The Lead Photographer and I used unexpected angles and dramatic lighting alongside various materials including glass so we could see the full shape but also give it a striking modern look. This also allowed us to get a variety of shots that could be used across the various marketing channels to provide variety but also consistency.